Very clever commercial. I like it… I like it a lot!
I don’t think the new BMW M2 needs help selling and I don’t think it’s true they asked her help. Well… in a way they did.
The famous Sports Illustrated Swimsuit Edition supermodel Gigi Hadid teamed up with BMW to spread the word about the new BMW M2. For that purpose, she’s involved in this very clever ad in which they challenge us to keep our eyes on her while Gigi disappears in one of the five BMW M5 who are identical. To spice things up, while the cars move from point A to point B they shuffle along the way making it harder to keep track of her.
But make no mistake, keep eyes locked on Gigi because if you answer the question at the end of the video correctly there is a reward for you…
Hint: She’s inside the blue one!